Phil McCumskey offers professional website and print copy writing in the United Kingdom, Europe & South Africa.
Phil's weekly blog on copywriting tips and tricks for aspiring content writers

Benefits of SEO Copywriting Services

SEO Copywriting Services

In the last few years, SEO copywriting services have changed dramatically. Traditionally, SEO copywriting focused on targeting specific keyword phrases repeated a number of times throughout a website. Research now shows that around 85% of the factors that determine web page rankings are based on things that happen 'off' the page. 

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How to increase your SEO rankings

My mantra this month is short and sweet. “Use a professional copywriter.” Yup, that’s my (unbiased!) advice to anyone wanting to improve their search engine rankings. Research reveals that informative web content is the most important factor when it comes to achieving high rankings on the major search engines.

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Newsletters That Beg To Be Read!

You’ve spent time writing your latest newsletter and you’ve now emailed it to your list of subscribers. You’re disappointed to discover that your ‘open’ rate is very, very low. For every 600 subscribers, only 9 have opened it (and may or may not have read it!). Even fewer have then visited your website. It doesn’t seem like newsletters are working for you. But don’t give up just yet. Here are a few helpful tips.

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4 Ways To Write a Knockout Sales Flyer

It’s a given that in today’s competitive business world you need to aggressively market your services and products. How can you do this effectively? One method, the tried and tested ‘sales flyer,’ is still an excellent means of reaching a large target audience and a good way to introduce a price reduction or an existing special offer.

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Advice on choosing a copywriter

Okay, so your company needs a well-written brochure, a short press release or some fresh website content. Well, the smartest decision you can make is to hire a professional copywriter. Why? Simple. Because the words of your message are more important than glossy images and graphics… so don’t skimp on your copywriting budget.

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Advertising copywriting – what it’s all about

The main objective of advertising copywriting is to get people so interested in a product or service that they compare, consider and ultimately buy it. Words, in the form of a well told story, achieve this by conveying feelings and emotions that prompt people to purchase a product or buy into a brand. An advertising copywriter needs to be a highly creative and imaginative person, possessing excellent written and interpersonal skills.

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The key to successful B2B copywriting

Buyers and decision makers of business-to-business copywriting, or b2b copywriting, are generally sophisticated, with a sound interest and understanding of the products or services they read about. This means that the b2b copywriter has to spend many hours researching the markets as well as the features and applications of different products and services.

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Tips on getting more traffic to your blog

A great blogger is someone who has found a way to write content that has his/her target audience coming back for more. Not only do they keep their current readers happy but they also attract new readers. Writing a blog in the style of an online diary does not work if you want to draw an audience other than yourself.

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A 3-Step Copywriting Formula That Works

When it comes to copy writing there is a very simple formula which is used to write good copy easily and effectively. When sticking to this formula and learning how to master it you can very easily increase your rate of conversion.  The name of the formula is the Hook, Line and Sinker formula and with it you can become a good copywriter.

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Why Hire a Copywriter?

You run your own business and try to be as professional as possible, hiring skilled people and providing top quality service, so why is it that you don’t hire a copywriter to ensure that all your written communications – company website, press releases, brochures and flyers – are just as professional? In most cases, you think it’s easier to write the copy yourself, or get some other member of staff to do it, but unless you really know what you’re doing, you’re wasting your time. Here are some very good reasons why you should consider hiring a professional copywriter.

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