Phil McCumskey offers professional website and print copy writing in the United Kingdom, Europe & South Africa.
Phil's weekly blog on copywriting tips and tricks for aspiring content writers

Why Hire a Copywriter?

You run your own business and try to be as professional as possible, hiring skilled people and providing top quality service, so why is it that you don’t hire a copywriter to ensure that all your written communications – company website, press releases, brochures and flyers – are just as professional? In most cases, you think it’s easier to write the copy yourself, or get some other member of staff to do it, but unless you really know what you’re doing, you’re wasting your time. Here are some very good reasons why you should consider hiring a professional copywriter.

An Outside View

You’re too close to your own business to write about it. While you obviously have the necessary insider knowledge, it’s easy to make incorrect assumptions about what your customers think and what they want.

A copywriter, on the other hand, looks at your business in a new and different light, asks the kind of questions a customer might ask and then positions your services and products so that you gain maximum customer appeal.

In the long run, a professionally-written flyer, brochure, or website appeals to customers and helps you generate more profits.

Do What You Do

Running your business is what you do best and if you want to be more productive then don’t take on other jobs like copywriting where you have no experience.

Be Noticed

A well-written company communication will attract and interest more customers and enhance the company’s professionalism. It will also entice customers to choose your services or products over those of your competitors.

Increase Your Bottom Line

A copywriter’s words (the right words) will help your business to stand out from the crowd, attract and target more customers and help you turn over greater profits.

Saving You Money

Many companies pay a lot of money for print design and advertising, but they often mess up the message. A powerful magazine ad may look good but without the right words it can fail to deliver.